Rent-your-space startup Airbnb gives out free professional photography services for people listing their space. How can they afford to do that? Why would they do that? They know people will be more likely to stay somewhere if it looks nice. According to the Airbnb, rooms with professional photography are booked 2.5 times more often than those with owner provided point-and-shoot style photos.
The same applies to real estate photography. The vast majority of people looking for homes start their search online. The first impression is made before an agent ever shakes a hand. So why are many photos so terrible? There are even Tumblr accounts set up highlighting the worst of the worst.
Another common myth is that professional photos are only for high-end listings. While professional photos are always a must for pricier listings, setting yourself apart with great photos of more moderately priced properties sets you apart from other houses on the market.
The next time you’re considering going out with a point-and-shoot camera, remember: one of Silicon Valley’s top startups realizes the value of great photos, and so should you.