Monthly Archives: December 2014

Howdy Waco!

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My name is Randy Lane.  My family and I just landed in Waco, Texas and we’re excited to explore this great city! My wife, Lauren, works for Hilti, and her job is the reason we moved here.  We have three kids: David (6), Natalie (4), and Logan (2 1/2 months).  Dixie, our six-month-old Golden Doodle, is our latest edition.

Prior to moving here, I worked as a TV cameraman and editor for an entertainment show called “The List.” Before that I worked for a TV station in Tulsa. I started my career as a photographer and journalist in the U.S. Navy.

I was trying to decide what kind of work I’d like to try in Waco when it hit me: real estate photography!  Our search for a home couldn’t have been smoother, but the one thing I found myself wanting was high quality photos of the houses we were considering.  We did most of our initial searching from 350 miles away. It was tough to get a real sense of the house from photos taken with an iPhone.

I spent time researching the best cameras, technologies, techniques, and workflows to make my idea a reality. I shot my first house, and the results were really exciting!  Coming into a house, looking for its character, and then accurately recording it was so much fun.  Take a look at my portfolio to see some of the results.

My daughter in front of the ALICO buidling

The AirBnB effect and how it applies to Real Estate Photography

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Rent-your-space startup Airbnb gives out free professional photography services for people listing their space.  How can they afford to do that? Why would they do that? They know people will be more likely to stay somewhere if it looks nice. According to the Airbnb, rooms with professional photography are booked 2.5 times more often than those with owner provided point-and-shoot style photos.

The same applies to real estate photography.  The vast majority of people looking for homes start their search online.  The first impression is made before an agent ever shakes a hand.  So why are many photos so terrible?  There are even Tumblr accounts set up highlighting the worst of the worst.

Another common myth is that professional photos are only for high-end listings.  While professional photos are always  a must for pricier listings, setting yourself apart with great photos of more moderately priced properties sets you apart from other houses on the market.

The next time you’re considering going out with a point-and-shoot camera, remember: one of Silicon Valley’s top startups realizes the value of great photos, and so should you.

Airbnb waco screenshot