Category Archives: Real Estate Photography

Staging your property to sell!

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One of the most common challenges I face as a real estate photographer is poor staging. Here are some of the most common issues I run into:

Too much furniture

Potential buyers have a hard time seeing themselves in a space if it’s filled with oversized furniture.  Try spreading your pieces throughout the house and filling out rooms that may have too little furniture.  It may even be necessary to get a storage unit to keep some of your overflow.

Furniture grouping

Put furniture together in logical groups.  Think, “What’s the most inviting arrangement?”  What will make a buyer think, “I could see myself sitting down with my spouse over coffee in this room.”  Move furniture away from the walls to give the room more depth.

Dated furniture or carpeting

This goes back to pulling a potential buyer’s eye away from what you’re actually selling – the house! Unless your 1950s furniture is in a mid-century modern home, it’s time to update.  Vintage carpet is never in style.  The slightest discoloration or excessive wear can turn away a buyer.  If you’re not sure what flooring will attract buyers, go with wood.  It’s always a good choice and buyers can use rugs if they want a more homey feel.


Hide that clutter!  No one cares if you’re in the process of moving – they don’t want to see your clutter.  It’s the first red flag to a buyer that you’re not a serious agent/seller. Hide it in cabinets if you have to, but don’t leave it out in the open.  Libraries and offices are the only place where a small amount of clutter is acceptable.

Update that wood

Wood decks, wood floors, wood cabinets – if they’re looking old or worn out, fix them.  A well-maintained deck can be a huge selling point. Decks that are falling apart are a liability.

Curb appeal

A little bit of landscaping goes a long way.  Well-placed shrubs can up a home’s value by thousands of dollars. A fresh coat of paint equals money in the bank.



The AirBnB effect and how it applies to Real Estate Photography

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Rent-your-space startup Airbnb gives out free professional photography services for people listing their space.  How can they afford to do that? Why would they do that? They know people will be more likely to stay somewhere if it looks nice. According to the Airbnb, rooms with professional photography are booked 2.5 times more often than those with owner provided point-and-shoot style photos.

The same applies to real estate photography.  The vast majority of people looking for homes start their search online.  The first impression is made before an agent ever shakes a hand.  So why are many photos so terrible?  There are even Tumblr accounts set up highlighting the worst of the worst.

Another common myth is that professional photos are only for high-end listings.  While professional photos are always  a must for pricier listings, setting yourself apart with great photos of more moderately priced properties sets you apart from other houses on the market.

The next time you’re considering going out with a point-and-shoot camera, remember: one of Silicon Valley’s top startups realizes the value of great photos, and so should you.

Airbnb waco screenshot